Bloom Boom - Rowley Hasselballe

This dress? She’s not shy. Bloom Boom makes an entrance and knows exactly how to hold a room.

Part of my very limited Rowley Hesselballe consignment (a label known for cool, contemporary bridalwear), she’s a one-off piece from a brilliant brand that has sadly gone into liquidation. The silver lining? I’ve been able to secure a handful of their best gowns – and offer them at properly brilliant prices.

Bloom Boom is a one-shouldered dreamboat, with ivory flowers cascading dramatically across the shoulder. Soft, sculptural and ever so slightly surreal, it’s like stepping into a couture garden party. The sweetheart neckline keeps things romantic, while the straight silhouette brings sleek polish. A subtle side slit adds just enough sass – perfect for showing off a flash of leg or a killer shoe.

Made from smooth crepe with a little stretch, she’s structured but comfortable, never a one-trick pony. Brand new and unworn, Bloom Boom is a designer gown that’s aisle-ready and unforgettable.

There’s only one, so if she’s calling your name, don’t hang about – Bloom Boom won’t be waiting long.